Hlynur Ársælsson is the COO and responsible for research and development at Nordic Fish Leather.  His background is in the seafood industry where he gained deep knowledge of processing before he became responsible for managing a large international sales and marketing company in Germany. The last few years have been dedicated to international business development until he became one of the owners and managers of Nordic Fish Leather. Hlynur has a university degree in European politics and international affairs from Cardiff University.